It’s been a busy weekend for Boris Johnson. After the former foreign secretary came under fire over his private life, Johnson appeared to make life more difficult for himself by penning an article for the Mail on Sunday in which he suggested that Theresa May’s Brexit strategy was akin to wearing a suicide vest. Various Tory MPs were quick to see red and vow to bring BoJo down.
But Mr S can’t help but ask: did Johnson’s strategy go to plan after all? Back in 2013, he used a Telegraph article to reveal a great trick he had learned from an Australian friend (AKA Lynton Crosby): the dead cat strategy. When there is a lot of attention on a topic you don’t wish for there to be any attention on, it’s best to distract everyone by doing something really outrageous:
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