Ni hao. In recent days, Boris, Ken and Brian have all leapt headlong onto Weibo, China’s highly popular version of Twitter. It’s an obvious effort to win the votes of Chinese-speakers living in London. Boris was the
first — which, I suppose, says all you want to know about his sense of initiative, brio, élan, and whatever the Chinese word is for ‘mojo’. Ken and Brian both jumped in
about two weeks later, around April 21.
Inevitably, because the vast majority of Weibo users live in China, our three London mandarins have ended up attracting followers based in the Middle Kingdom. A look at the mayoral
candidates’ individual Weibo accounts gives a pretty accurate picture of the recognition and popularity they hold abroad.
Boris amassed 80,000 Weibo followers from the get-go — even though they were somewhat mystified at first — and
has been adding to this at a rate of 6,821 a day.
Clarissa Tan
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