Think positive. Listen to your inner voice. Strive to become the best version of yourself. The only way out is through. Don’t look back. That sort of go-getting mantra underpins a multi-million-pound industry in life-coaching and self-help. And it’s all horse-manure, says the Danish psychologist Svend Brinkmann. His bracing new book Stand Firm: Resisting The Self-Improvement Craze asks us to think negative, sack our life-coaches, ignore our inner voices and learn to say, politely but firmly: no. I spoke to him this week about the joys of self-non-improvement…
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