In this week’s books podcast, I’m talking to Jay Heinrichs about his new book How To Argue With A Cat: A Human’s Guide to the Art of Persuasion. Jay is one of the US’s foremost advocates of the ancient art of rhetoric — and in this book he turns it on Mr Tiddles. But he also tells me how John Quincy Adams set him on the rhetorical road, how he helped Nasa rebrand outer space, why lefties should shut up about gun control, and about how Donald Trump has the best oratorical trick — period.
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