The Spectator

Books and arts – 1 June 2017

issue 03 June 2017

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Melanie McDonagh

Are you Ramadan-ready?

From the magazine
‘Are you Ramadan-ready?’ That was the poster in Sainsbury’s advertising its delicious range of fast-breaking foods (rice was one). And the striking thing about it was… the ‘you’. That ‘you’ means the normal customer, the default Sainsbury’s shopper. Same with the email I got from the swanky Belgravia hair salon I used to visit: Here,

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