In July 1995, entrepreneur Jeff Bezos opened a new kind of bookstore. Inspired by recent leaps in modern technology, Amazon.com opened its doors to a different kind of consumer, set to the discordant soundtrack of the 56k modem. The concept followed the familiar principle of the mail-order catalogue, an accessible list of titles and cover artwork, enabling ‘browsers’ to shop from the comfort of their own home. But Amazon.com became one of a new generation of retailers, eschewing the expense of the printed catalogue in favour of an interactive online presence.
As its consumer base continues to grow, online mail-order companies have become big business. Since 1995, the Amazon founder has been featured on the cover of Time Magazine and sells everything from light fixtures to baby clothes. A UK-based online bookstore, The Book Depository, offers browsers the opportunity to see consumer orders as they are being made, via an interactive
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