If all it took to become president of the United States was massive spending on television and digital advertisements, Mike Bloomberg would win the 2020 presidential election in a landslide. As the eighth wealthiest person on the planet with a net worth of over £41bn ($53bn), Bloomberg has a practically unlimited war chest at his disposal. And he is more than happy to use it; the former New York City mayor spent £85m ($110m) in the 2018 midterm election cycle on behalf of the Democratic party.
Now that he’s officially a Democratic candidate for president, Bloomberg will be leveraging a good chunk of cash on his own prospects. The announcement of his candidacy, followed by an initial £23m ($30m) ad buy in America’s biggest media markets, is the first stage in what could be one of the most expensive primary campaigns in history.
Bloomberg, a three-term mayor and philanthropist, is a bit of an enigma in today’s Democratic party.
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