How did Apple gain such a hold on everyday life? Whether it’s checking overnight emails on the iPhone, reading a morning paper on the iPad, walking to the tune of the iPod or beavering away on a MacBook, Apple gadgetry is a companion from dawn till dusk. Inside Apple by Adam Lashinsky attempts to explain the phenomenon by nosing further into the workings of the company itself.
The ghost of Steve Jobs, unsurprisingly, haunts the book. But Jobs is grounded in a roomier narrative that describes the company as a whole. Lashinsky draws an honest, if unflattering sketch of what it is like to work at Apple HQ. Take something like product development. The level of secrecy involved in the process is astonishing: walls put up; additional doors fitted; windows frosted over; lockdown rooms created; staff having their access cut off from certain sections of the building — all to protect the new gizmo.
Apple employees are kept on a leash generally.
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