Julie Burchill

Beware the celebrity booze merchants

Why would the sober want to sell alcohol?

  • From Spectator Life
Lopez hawking Delola

There are quite a few ‘theories’ (what the middle classes call gossip nowadays) about why Jennifer Lopez and Ben Affleck have sundered their union for a second time. Personally, I’m of the entirely uninformed opinion that one of the contributing factors may have been that Jennifer Lopez – like many a celeb – has her own alcohol line, launched last year with a suitably up-itself press release. ‘Delola world-class spirit-based ready-to-enjoy cocktails designed for a thoughtful lifestyle coming to the finest establishments.’ 

When the touter is teetotal, regular celebrity greed starts to look like something more malign

Perhaps Lopez might have been a bit more ‘thoughtful’ about the fact that her erstwhile husband is an alcoholic – three times re-habbed. His father was also an alcoholic and, for a few years, homeless. At 16, Affleck saw his father enter rehab, where he remained for over a decade.

It’s this kind of thing that makes Lopez look false and out of touch.

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