Benefit cap’s polling success paves way for tough 2015 promises

The government’s £26,000 benefit cap is one of the most popular policies pollsters have ever come across. No wonder, then, that CCHQ is putting this infographic about to underline the political power of this emblematic policy as it is rolled out nationwide today.

Of course, it’s not entirely true that Labour supports limitless benefits, as the party is considering some kind of regional benefit cap, with more money paid to recipients in London to reflect the higher cost of living. But Liam Byrne and Ed Miliband’s decision to lead the party into voting against the cap in the end makes it very easy for the Conservatives to slap Labour with the ‘limitless’ tag.

The polling success of the cap means the Conservative party is more likely to go into the next election promising an even lower cap. Chris Skidmore suggested in an interview with Coffee House last autumn that it should be around £15,000 – £17,000.