Lara Prendergast has narrated this article for you to listen to.
British men are getting into ‘beauty’. ‘Now it’s men’s turn to hog the bathroom,’ reports the Times, as spending increases 77 per cent year on year. Beauty industry types argue that all men should want to look more groomed, even Anglo-Saxons. What’s wrong with some light fluffing up here, a bit of patching up there?
It’s a lucrative business and celebrities are, of course, cashing in. Harry Styles flogs nail varnish; Idris Elba’s skincare line S’Able is ‘powered by modern science’. Even Richard E. Grant has a range of smellies, ‘an exploration of his lifelong love affair with scent’. It’s a long way from Marwood scrubbing essence of petunia into his boots to cover up the odour of lighter-fluid-induced vomit.
Times change and so must we.
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