Be different, be original: that’s what makes a popular politician

I sometimes try to imagine what it would be like being a political leader. I find this difficult because I would be so utterly ill suited to the role. I’m too lazy, too disorganised and too undisciplined to be remotely credible at it. But the area in which I would fail most completely would be in the projection of a suitable image. Not only would I be incapable of saying the right things at the right time; I don’t have the appearance or bearing or dress sense to convey calm, self-confidence and authority. I suppose you could say much the same of Adolf Hitler were it not for his gift for inflammatory speechmaking. He was a miserable, rather jumpy-looking creature. But in those days politicians, and not only dictators, were not pictured eating bacon sandwiches or sipping coffee in their kitchenettes if they didn’t want to be. They were neither exposed to intimate scrutiny, nor photographed off-guard.