Sloganeering
Do snappy manifesto titles help win elections? Some which led to victory:
‘Let Us Face the Future’ — Labour 1945
‘The New Britain’ — Labour 1964
‘A Better Tomorrow’ — Conservative 1970
‘ Let Us Work Together: Labour’s Way Out of the Mess’ — February 1974
‘The 1979 Conservative Party General Election Manifesto’
‘ Because Britain Deserves Better’ — Labour 1997
And some which led to heavy defeats:
‘Winston Churchill’s Declaration of Policy
to the Electors’ — Conservative 1945
‘Action Not Words: the New Conservative Programme’ — 1966
‘ The...
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