Two pop-up art fairs border Regent’s Park in London. To the south is Frieze London, an edgy fair-cum-fairground offering the thrills and spills of the latest and most innovative trends in global contemporary art. Launched a decade ago, it was unique among ambitious international art fairs in proving an instant and overwhelming success. Last year some 68,000 visitors walked through its doors.
This year sees the launch of Frieze Masters, sited at the northern end of The Broad Walk, also running 11–14 October. Frieze Masters sets out to offer a fresh perspective on historical art — paintings, works on paper and sculpture — by highlighting the eternal dialogue between the old — at times extremely old — and the new. It is an intriguing initiative, not least for what it tells us both about the art market and contemporary art.
According to fair director Victoria Siddall, the venture was prompted by dealers and by artists.
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