Back Boris: Johnson tries to prove his electability in campaign video

The Tory leadership race officially starts next week when nominations close for the first stage of the contest. Until then, each campaign is doing their bit to show they are not falling behind. Today the Boris Johnson campaign have stepped up a gear with the release of their campaign video. It comes after a series of mixed videos from contenders so far. Dominic Raab was mocked for a decisive head turn, Sajid Javid for using his Parliamentary office and Jeremy Hunt for mispronouncing Culloden.

Boris Johnson’s has tread a different path. In his campaign video, the former Mayor of London is seen out of Westminster meeting with ordinary voters. The idea behind it was to show that there is grassroots support for Johnson. The implication is that he has support where it matters – even if not all MPs back him. The Johnson campaign is keen to portray him as the man who can win elections over anyone else.

Please check out my campaign launch video.