In the realm of alternative investments, whisky casks have emerged as an enticing avenue, attracting both whisky connoisseurs and investors looking to own a cask of Scotland’s ‘liquid gold’. However, within this burgeoning market, a pressing question looms: which companies can I really trust?
You might have seen a recent article in the Daily Mirror that shines a spotlight on the whisky investment industry. This timely piece was published in the wake of new regulations from the Advertising Standards Agency (ASA), specifically around the advertising of whisky investment services, with the aim to tighten up misleading claims for would-be investors. The article highlights a handful of whisky investment firms that are deemed to have advertised their services – and the expected results of cask whisky investment – in a way that’s considered misleading.
While there are undoubtedly a number of firms that are less than pleased with the new ASA regulations and their impact on advertising, at Hackstons we welcome more stringent rules and regulations in a market that is, at times, unfortunately plagued by unscrupulous individuals and organisations.
