Rory Sutherland Rory Sutherland

Aspirin should be reassuringly expensive

Effective ­placebos have to be rare, costly, foul-tasting or ideally all three

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Philip Patrick

Jeremy Clarkson’s time has come

It’s a reasonable bet that if Jeremy Clarkson stood for prime minister tomorrow, he’d win by a country mile. Some might even crown him the next sovereign. At the farmers’ protest in Westminster yesterday, Clarkson dominated the coverage, overshadowing even the other luminaries in attendance. Like Trump, Clarkson has name recognition, independence, and a flair

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