Brendan O’Neill Brendan O’Neill

As Orwell warned, children now spy on adults

Brendan O’Neill says that New Labour is deploying Maoist tactics to use children’s ‘pester power’ to crack down on the ‘eco-crimes’ and alleged anti-social behaviour of their parents

issue 08 November 2008

Brendan O’Neill says that New Labour is deploying Maoist tactics to use children’s ‘pester power’ to crack down on the ‘eco-crimes’ and alleged anti-social behaviour of their parents

When I was a child, ‘pester power’ meant stamping one’s feet in a shop. It involved little more than begging one’s mum in an irritating voice for the latest He-Man action figure or for one of those unusually thick pink milkshakes from a place called ‘McDonald’s’. It was a feeble force, this alleged power of the pest, easily squished by a clip around the lughole or by that most ominous threat issued by mums-in-distress: ‘Just you wait until your dad gets home…’

How times have changed. Today, ‘pester power’ is a powerful political tool. The New Labour government is explicitly recruiting children to its climate change and respect agendas — its illiberal, conformist, thought-policing programmes of ‘good behaviour’ promotion — in the hope that they might, quote unquote, ‘use their pester power in a positive way: reminding grown-ups how to behave’.

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