As a doctor, I’d rather have HIV than diabetes

‘There is now a deadly virus, which anyone can catch from sex with an infected person. If we’re not careful, the people who’ve died so far, will be just the tip of the iceberg… If you ignore Aids, it could be the death of you.’ It has been hailed as one of the most memorable health campaigns ever created. The message couldn’t have been clearer and people were petrified. For anyone over the age of 30, the ‘Iceberg’ and ‘Tombstone’ adverts — as they came to be known — with John Hurt’s menacing voice-over, still bring back a sense of crushing dread. The UK actually led the way with its HIV public health campaigns; it was considered so successful in raising awareness that other countries adopted similar adverts relying on shock and fear. The thing I am most struck by now, however, is how over-the-top they seem. It’s now 30 years since HIV was discovered.