So many people’s reputation is under threat these days — from bankers to cardinals to the Lib Dem peer Lord Rennard — that one imagines reputation management agencies, online or otherwise, are doing terrific business. The ancients got there more than two millennia ago.
Greeks regularly expressed their desire to be virtuous in terms of being ‘seen’ to be so, as if there were no point in virtue per se unless people knew about it. One law-court speaker puts it like this: ‘What is at stake for me is not simply to recover a large sum of money, but to avoid being thought to have dishonestly coveted what was not mine. That for me is the most important consideration.’ Another says, ‘When you borrow money, you call few witnesses, but when you return it, you have many, in order to be regarded as honest in your dealings.
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