Cyber Monday. It’s an odd phrase, more likely to conjure apocalyptic visions of a Terminator-style machine invasion than a frenzied day of online shopping.
Like Black Friday, Cyber Monday is relatively new to these shores. In just a few short years, it’s become part of the year’s busiest spending weekend, with both days book-ending a four-day shopping spree. This year it looks like Cyber Monday will overtake Black Friday in terms of sales as people shift towards online spending. Experts predict that UK shoppers will increase spending by a fifth to £1.9 billion today.
Amid all this hype, however, is the very real prospect that falling for retailers’ hyperbole surrounding the last payday before Christmas will result in an untold number of pointless purchases. A case in point is a news clip from Friday. The presenter interviewed a couple with two super-sized televisions in their trolley. They admitted to buying two teles because of price reductions.
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