Sebastian Payne

Are the Conservatives really running the most ‘positive possible campaign’?

While the nation is on tenterhooks for the 2015 Budget, the Tories have filled the news gap this morning with a new attack video. As you can watch above, Conservative HQ has dug up 18 year old TV footage from the Treasury, featuring Messrs Miliband, Balls and Brown promising to spend money wisely and keep unemployment down. As we now know, this didn’t quite go to plan so the Tories are keen to remind voters: ‘don’t let them do it again.’

This ad has been viewed just under 10,000 times, which is pretty good for a political video. The tone is one of an attack ad, crafted to scare voters away from Labour and the two Eds. The timing is odd, coming days after David Cameron denied the Tories were ‘going negative’. In his interview with BuzzFeed on Monday, the Prime Minister said the Conservatives are running ‘the most positive possible campaign.’

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