Putting Lord Mandelson into an electric Mini may not seem to bear much comparison with putting a man on the moon, but there are interesting parallels.
In 1961, the US government embarked on the Apollo space programme, with the ambition of landing astronauts on the moon by the end of the decade. By 1969, it had achieved exactly what it set out to do. But it was a risky project, with no guarantee of success. To land on the moon, scientists had to solve three problems: how to rendezvous and dock with another spacecraft, how to work outside a spacecraft, and how to survive prolonged periods of time in space. In total, the US government spent $20 billion on the project (about $350 billion in today’s money), driven by a desire to upstage and defeat the menace of the age — the Soviet Union.
That world has gone. A new perceived menace has emerged, greenhouse gas, and a new programme is creaking into gear to control it: low-carbon technology.
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