Project Dunkirk: Rishi Sunak's real election strategy

Since Rishi Sunak called the election last week, Tory MPs have been in a state of discombobulation. ‘It’s an absolutely crazy decision,’ pronounces a minister, after seven days of chewing it over. ‘It is the dumbest thing that has ever happened.’ To most Conservatives, every aspect of the campaign has seemed eccentric, even self-defeating – from Sunak’s rain-drenched announcement speech to his visit to the Titanic Quarter in Belfast.

The policy announcements, moreover, seemed designed to further alienate young voters. The plan for mandatory national service for 18-year-olds – 95 per cent of which would consist of compulsory ‘volunteering’ at weekends – is an idea which had never been seriously discussed at any point in 14 years of Tory or coalition government. Keir Starmer likened it to a ‘teenage Dad’s Army’. ‘It was something we actually joked they might do,’ says a Labour aide.