Apple is right to steer clear of the electric car market

Apple’s much-hyped electric car appears to have been killed off before it ever hit the road. For years, the tech firm’s plan to branch out into developing an electric, semi-autonomous car have been the subject of much excitement. Codenamed Project Titan, fans speculated that Apple would turn its magic to designing a car that would revolutionise driving. The template of a square box with four wheels underneath that has dominated auto design for more than a hundred years would become a thing of the past.

Over the last decade, as rumours emerged about the project – which was never officially announced – Apple nerds, who admittedly have a tendency to be somewhat obsessive, have been busy speculating on what an ‘iCar’ might look like. Yet now the car will never see the light of day: the company has reportedly decided to scrap it. By doing so, it has struck a major blow to the whole EV (electric vehicle) industry.