Rather less than two years ago, bored and with time to kill at a Conservative party conference, I decided to do what is for a British journalist a rather unusual thing. I decided to read a whole speech, a long speech by a politician, a speech with no particular news value. I decided to read every word.
The full text happened to be lying on my bed. I had taken it from a huge pile left largely untouched on the counter of the Press Office. It was Senator John McCain’s speech to the Tory conference. I knew that it had not caused much of a stir, had said nothing new, and that fellow-journalists had reported it as ponderous, overlong and dull.
So I read it. And it was ponderous, overlong and often dull. Nor did the speech say anything surprising or new. There was nothing there worth remembering for future reference, or quoting to you now, two years later, nor any passage that seemed worth noting down.
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