In last year’s general election, Andrew Cooper was left red-faced after his firm Populus’s final ‘prediction‘ of a 0.5 per cent chance of David Cameron winning a Tory majority turned out to be somewhat, em, pessimistic. Since then, Lord Cooper of 0.5 per cent has been on a PR offensive in an attempt to rebrand himself as the next Lynton Crosby — helped by his pal and former flatmate Lord Fink.
So, with another election result looming, one could be forgiven for thinking Cooper may wish to be a bit more circumspect this time. It seems not. Today Populus has sent round its final poll for the EU referendum, showing that Remain should win by an astonishing ten points.
Mr S is amazed that Cooper — the official pollster for Remain — has set the bar so high for Cameron.
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