Edmundsbury, the fictional, sketchily rendered town in which the action of this novel takes place, is part of a social experiment — its inhabitants lab rats for a digital overhaul that goes beyond surveillance. Everything they do is measured, tracked and recorded in exchange for treats, such as heightened security and increased download speeds.
Sam Byers focuses on a handful of characters who are aware, to varying degrees, that something is badly wrong. Displaced Londoner Robert is a journalist with fading ethics, striving for ‘clickbait gold’, but needled to distraction by a persistently critical below-the-line commenter calling herself Julia. Quickly we discover that Julia is a persona adopted by Robert’s girlfriend, Jess. A juicy conceit: Jess can undermine and outwit her boyfriend under a different guise, and then console him (or not) in person afterwards.
Aliases and false fronts are everywhere.

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