Ben Hamilton

… and soon will be

In Byers’s novel, set in the near future, no one in Edmondsbury, a small town in eastern England, is quite who they appear to be

issue 04 August 2018

Edmundsbury, the fictional, sketchily rendered town in which the action of this novel takes place, is part of a social experiment — its inhabitants lab rats for a digital overhaul that goes beyond surveillance. Everything they do is measured, tracked and recorded in exchange for treats, such as heightened security and increased download speeds.

Sam Byers focuses on a handful of characters who are aware, to varying degrees, that something is badly wrong. Displaced Londoner Robert is a journalist with fading ethics, striving for ‘clickbait gold’, but needled to distraction by a persistently critical below-the-line commenter calling herself Julia. Quickly we discover that Julia is a persona adopted by Robert’s girlfriend, Jess. A juicy conceit: Jess can undermine and outwit her boyfriend under a different guise, and then console him (or not) in person afterwards.

Aliases and false fronts are everywhere.

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