Today’s rich are not, apparently, giving enough of their wealth to good causes. The ancients would have known why.
Euergesia — ‘benefaction, philanthropy’ — had always been seen as a virtue of the well-born Greek (for Aristotle it was an act that characterised the ‘magnificent’ man). It was, therefore, highly popular among the great and good of the Hellenic world, as the vast number of inscriptions and statues attesting such ‘euergetism’ indicate, whether erected by the euergetist himself or a grateful people. The culture spread to Rome too. Pliny the Younger, for example, endowed his home town, Como, with a school and a library, and in his will bequeathed it a public bath and a capital sum to give everyone a free annual dinner. The emperor himself was the ultimate euergetist: public buildings, banquets, free bread, extravagant games, cheap baths, etc.,
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