First things first, I should issue a disclaimer: I’m not a fan of bikes that have apps. It’s always struck me as odd that a lot of electric bike manufacturers make a big deal about making bikes more friendly for riders – and yet so many insist on adding additional tech that your average cyclist neither wants nor needs. But perhaps the Cowboy 3 can convince me that an app can be more than just an add-on.
The Cowboy 3 is unquestionably the best looking electric bike on the market right now in its price class (£1,990). It’s the third generation of e-bike from the Belgian startup – and is a definite sign of the business reaching its maturity; prioritising safety above all else (although clearly still maintaining an incredibly strong design ethic).
If you like a fairly Volvo-meets-Shoreditch design, you’re going to love how this bike looks. And it’s not just the frame; it delivers on the equipment too.
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