Damian Thompson Damian Thompson

America declares war on e-cigarettes. But it’s an ideological battle, not a medical one

The US Centres for Disease Control and Prevention have launched a wildly expensive campaign against e-cigarettes because… well, I can’t really work out their logic, but the sickly aroma of liberal puritanism is unmistakeable. The medical arguments are risible. The Wall Street Journal reports:

Print and radio ads starting Monday target e-cigarette users who continue to smoke traditional cigarettes. They depict an e-cigarette user named Kristy alongside a caption that reads: ‘I started using e-cigarettes but kept smoking. Right up until my lung collapsed.’

So it was vaping that caused Kirsty’s lung to collapse, was it? Nope: it was smoking cigarettes. Of which she did less because she also vaped, but for reasons that aren’t explained she kept on smoking. Just as millions of people who chew nicotine gum have been known to relapse. But governments don’t subject manufacturers of gum and nicotine patches to this sort of thing:

California’s state government [acting independently of the CDC] launched a more direct, $7 million media campaign against e-cigarettes last Friday.

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