James Walton

All the way to Memphis

The home of the Blues and Elvis Presley is finally cashing in on its status as the cradle of popular music. But in 30 years, will anybody still be interested in Elvis?

issue 03 September 2016

The bad news for old rock’n’rollers is that there’s not much time left to stay at Heartbreak Hotel — these days located not at the end of Lonely Street, but on Elvis Presley Boulevard, Memphis. In October it will close, to be replaced by the demurely named Guest House at Graceland: in reality a swanky new hotel with nearly twice as many rooms as the Dorchester.

But this is only the latest addition to Elvis’s former pad since the operating rights were bought by the Authentic Brands Group in 2013. Already Graceland has an expanded visitor centre, and the tour of the house now comes with a rather good iPad commentary that mixes the calmly factual (‘Beyond the stained-glass peacocks is the music room’) with moments of historical analysis (‘Another classic Seventies touch is the green shagpile carpet on the floor — and the ceiling’). Its closing summary that ‘every dream Elvis had was fulfilled 100 times’ is perhaps a little rosy: he might, for example, have dreamed of living beyond 42.

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