Rachel Johnson

All over the shop

Empty shelves, listless staff and – worse – no free coffee

issue 02 June 2018

A few years ago, some friends came to stay with us on Exmoor. After they unfurled from their Volvo, they presented us with some unctuous Parma ham and a few bottles of Barolo, all of which I received eagerly. ‘Thank you so much!’ I cried, adding, ‘Such a shame we don’t have any Charentais melons, otherwise we could have this as a starter tonight!’

Even though he’d just ferried his family four hours from Primrose Hill and up our bone-shaking unmade track to reach the valley, Justin looked stricken at the thought of Parma ham sans melon. ‘No problem, I’ll run and get some,’ he said, jumping back into the driver’s seat. Then he poked his head out of the window. ‘Where’s your nearest Waitrose?’ he asked, as if there would be one in the village.

I still don’t know where the nearest Waitrose is (Bristol? Barnstaple?) But the point is this: for the middle-class foodie shopper (i.e.

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