Milestones are always a time for reflection. So the 25th anniversary of New Labour’s election triumph this weekend has prompted an outpouring of dewy-eyed reminiscences from commentators of a certain vintage about how great it all was.
Cool Britannia, the minimum wage, PFI deals and the Millennium Dome. Truly, a golden age: things really could only get better. To mark this auspicious occasion, a familiar face from those halcyon days has re-emerged to remind voters about the best that New Labour had to offer.
Alastair Campbell, the king of spin, has popped up with a new report by Labour in Communications urging Sir Keir Starmer to revamp his approach to PR ahead of the next election. Campbell has written the foreword to Lessons from a Landslide which outlines ‘how best it [Labour] can learn from the successful formula used by the party in 1997.
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