Agitprop for toddlers: the oddly strident politics of CBeebies

I think I might be a bad parent; whenever my wife is out, I plonk our two-year-old daughter in front of the television. The other day we watched a rainbow nation of children marching around the British countryside singing ‘Let’s make sure we recycle every day’, and I realised that something has changed in children’s programming since I was little. These young recyclers are from a show called Green Balloon Club, which is ostensibly a wildlife programme, but the song had more in common with one of those Dear Leader dirges you see in North Korea. It wasn’t education, it was propaganda.

The purpose of children’s stories has always been to educate as well as entertain. I was brought up on the Railway Stories by Revd W. Awdry, which later became the TV series Thomas the Tank Engine. These stories have a strict moral code: when an engine misbehaves he is chastised and often punished by the Fat Controller.