Affable Cameron invites you into his home

Perhaps I’m alone in this, but David Cameron interviews better in print than he does on screen. He’s almost too polished on television. His supreme confidence and tendency to guffaw at his scripted jokes can grate. But in print his assurance has an affable, human quality.

The Daily Mail has interviewed him today. Most of the piece is a lifestyle feature – Dave at home attending to Florence’s evening feed as he watches Newsnight. It is vacuous fare, but it strikes a brilliant contrast with Ed Miliband’s rout at the hands of the nation’s housewives on the Jeremy Vine Show, where there were echoes of Gordon Brown’s excruciating unease with the world beyond Westminster. These popular perceptions are important in politics’ grand scheme, no matter how seemingly trivial.

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Elsewhere, Cameron was able to escape Florence’s pervasive tyranny and make some substantial points.