Advertising cuts

If you’re stuck for something to do during this sweltering afternoon, then it’s well worth flicking through David Cameron’s speech to the Local Government Association earlier. Aside from a few mentions of handing “much more power” to local governments (which could be taken as merely transferring power from one bureaucracy to another), it’s a good example of how much more confident and clear the Tory message on spending cuts has become. The passage which stands out – although it may not actually be the snappiest – is where Cameron draws a comparison with the private sector:

“Imagine if some of our biggest business brands followed the logic of our government. These businesses spend their entire time trying to reduce costs in order to provide better value and a better service.