In 2017, David Lloyd Clubs took out a long lease on the privately owned sports facility at the end of my road. It used to be called the Park Club, but the new leaseholders, having spent £9 million tarting it up, proposed to call it ‘David Lloyd Chiswick Park’. As a proud resident of Acton, I was outraged and wrote to the CEO, pointing out that the new name would antagonise the locals by implying there was something shameful about their area. ‘The club is on a street called East Acton Lane, it’s about 250 yards from a railway station called Acton Central and 500 yards from a sign saying “Welcome to Acton”,’ I wrote. ‘If you pretend the club is located in Chiswick you will be ridiculed.’
He didn’t reply, but he must have got my letter because when the facility did reopen it was called ‘David Lloyd Acton Park’.
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