‘Visualisation’ is the latest buzzword at BBC Radio.
‘Visualisation’ is the latest buzzword at BBC Radio. ‘Audiences,’ announces the press release, ‘will be able to watch some of their favourite radio shows being broadcast.’ (Note the use of the word ‘audiences’; we’re no longer thought of as mere listeners.) There’ll be ‘glanceable’ content, webcam streams, ‘enhanced’ online versions of staple ‘consoles’ (or rather programmes), and ‘a mobile version of the console’ (for the uninitiated, a roundup of the best bits of the programme that can be downloaded anytime, anywhere). You’ll be able to see what’s going on in the studio, ‘watch’ guests being interviewed ‘live’ on radio, and read all those emails on screen as they’re being broadcast via the microphone.
It’s all about ‘enriching’ our experience of radio; and reaching out to the new techno generations, who can text, type, watch and listen all at the same time.
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