Susan Moore

A step away from buying toothpaste

issue 20 October 2012

Fifty years ago it was not possible to bid at auction via the telephone — that first historic telephone bid was made for a Monet at Christie’s in 1967. Now the auction house’s Great Rooms, and indeed every other international saleroom, is lined by banks of telephones and digital screens, and absentee clients may also bid from anywhere in the world online, live through an interactive bidding portal or via iPhone and iPad apps. It seems that one moment advances in technology allowed Elizabeth Taylor to sit by her pool in Bel Air in her swimsuit and bid on the telephone for Duchess of Windsor diamonds in Geneva, the next, that part of her estate could be dispersed around the globe courtesy of Christie’s inaugural online-only auction.

That sale in December last year drew an astonishing 57,000 bids placed in 25 countries, with 54 per cent of bidders new to Christie’s.

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