A sharpened Tory message

David Cameron’s appearance on Andrew Marr has not made much news but it was, to my mind, one of Cameron’s most impressive performances to date. Two of the most common criticisms you hear of Cameron in Tory circles is that he doesn’t show enough passion and that he doesn’t offer voters enough concrete reasons to vote for the party. This morning, Cameron passed both of these tests—just take a look at this part of the transcript: 

I think something did change last week which is I think people on low pay, families who struggle often to make ends meet, who are seeing the cost of living rising and they’re seeing their tax bill go up from Labour, I think those people who often thought you know the Labour Party’s for me, I think they feel desperately let down. And what I want to say to people like that is that you know we are there for you.