A radical guide to boosting your baby's 'brand individuality'

A Telegraph journalist, Lucy Denyer, has written about how rubbish it is that people are calling their children stupid, made-up names. (Spoiler alert: I’m anti stupid made-up names.) Trouble is, while she hasn’t exactly gone the Fifi Trixibelle/Peaches route herself, she has called her son Atticus. And no, it’s not the friend of Cicero she had in mind; it’s the bloke from To Kill a Mockingbird. Difficult one, Atticus. Classical names like Titus, Marcus or Octavia do dangerously expose your child’s class background, increasing their chances of getting beaten up. On the other hand, I’m all in favour of Cornelius, which is obviously from the Acts of the Apostles, and was formerly a popular name in parts of Ireland – the BBC’s excellent racing correspondent, Cornelius Lysaght, is probably the last of the breed.