Romance, and romantic comedy, make up a third of all novels sold – by far the highest-earning genre of fiction. They outdo crime novels 2:1. They are very rarely reviewed, and are generally excluded from year-end round ups, awards, gongs and TV book shows. They do not have their own festivals or celebrations; romance writers are extremely thin on the ground at Hay. They suffer from a triple bigotry (in an industry that likes to think itself terribly progressive): they are read by women; they are read by older women and they are read by working-class women. So it’s a landmark that the critically garlanded Curtis Sittenfeld is having a go. And what’s this? A ‘subversive’ novel, says the book’s jacket.

Sittenfeld is a marvellous writer. Her novel Prep is a tremendous book; American Wife (a fictionalised account of the life of Laura Bush, if you want an unpromising premise) is even better.

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