Olivia Joules is born Rachel Pixley, a ‘normal schoolgirl, living with two parents in Worksop’. But after she is cruelly orphaned, sent to live with a batty aunt, and then abandoned by her boyfriend she takes ‘a long hard look at life’ and decides to ‘search this shitty world for some beauty and excitement’. She reinvents herself and arrives in London as Olivia Joules: thin, clever, fanciable, quick-witted and well-dressed. In fact, she is damn near perfect — the kind of girl other girls might resent — but of course no one knows girls better than Helen Fielding, so Olivia has a touch of daffiness. Now we like her after all.
Olivia is a reporter for the Sunday Times, but her tendency to overdramatise minor news items has landed her in trouble; she is demoted to the ‘Style’ section and dispatched to Miami to cover a cosmetics launch.
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