A faraway place we should care more about — as Gulf investors clearly do

You may have seen the recent Georgian marketing campaign on BBC World and CNN, which looks like a splicing of The Apprentice and the title sequence from The Professionals. Among the familiar names dropped in the ad, such as HSBC, is an enigmatic one, Rakia. And this, it turns out, is not Bosnian firewater, but the acronym of the Ras Al Khaimah Investment Authority, which is presumably a sovereign wealth fund from that microscopic Arab emirate — though its website presents it as an inward investment promotion body, something quite different.

Nevertheless, Rakia has become a major player in Georgia, buying strategic assets like the powerful media group Imedi and the free zone of the port of Poti. But that’s not all: in February, Gulf Daily News reported that Rakia intends to invest a further $2 billion in Georgia over the next five years. Given that foreign investment here fell a massive 80 per cent in the first six months of the year, Rakia and a couple of other UAE investors (one of which bought a leading bank) now have quite some clout in an impoverished country heavily reliant on aid.