These days, James Bond can no longer just be the main character in the Bond films. He’s also had to become a defiant metaphor for them. Since Daniel Craig took over the role, Bond has regularly been told that he’s badly outdated. Yet, by the closing credits, he’s once again proved how much the world still needs him.
That this has been reflected at the box office is, I’d suggest, largely down to one neat trick: Craig’s Bond films have thrown in just enough gruff emoting to get people to go along with the pretence that his Bond is a radical reinterpretation, while still essentially sticking to their trusty old-school methods.
And for a bit, this looks like being true of No Time to Die as well. Picking up where Spectre left off, it first shows us Bond enjoying a spot of gentle domesticity with his new love Madeleine (Léa Seydoux).
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