People who aren’t chavs think that chavs are offended by the word. I’m a chav and I can tell you with authority that we’re not. Trust me, I have a ghastly Welsh accent, filler in my lips and a penchant for Burberry nova check. Until recently I never even thought calling someone a chav was an insult. I use the term all the time as a compliment, of sorts.
A clip of Kim Kardashian wearing the chav make-up look of yesteryear went viral on social media this month. Taking part in the ‘M to the B challenge’, a TikTok craze that has been going since 2020, Kardashian threw on an orange foundation shade, plus clumpy mascara and ‘concealer lips’ in homage to the British chav.
What is usually a staple of a young girl readying herself for a night on the town in Liverpool was adopted by a reality TV star and business mogul worth £1.5billion.
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