There was an episode in the latest series of The Apprentice in which a bungling ex-army man was commissioned with selling the best of British produce in a French market. He chose to represent his country with huge quantities of ear-and-sphincter sausages and factory cheddar, made a big loss, and was fired from the show. There really was no excuse. British cheeses have come an enormously long way in the last decade or so, as a quick peer into one of the Neal’s Yard shops reveals. In 1989 the Department of Agriculture was all set to ban unpasteurised cheese amid listeria panic. The Specialist Cheesemakers’ Association was set up in response; it now has about 140 members, three quarters of whom have started making cheese since the association was formed. Cheese has been the key to many a small farm’s survival.
According to Anne Hastings of Neal’s Yard, there has been a distinct revival of interest in traditional British cheeses, where before people had concentrated on emulating Continental types.
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