It’s an important discipline when watching elections to remind yourself that political parties are staffed by smart, hardworking people and not – despite occasional impressions to the contrary – complete buffoons. One of those moments came on Sunday, as Ed Miliband stood next to a gaggle of glum-looking supporters in a Hastings car park and unveiled a huge limestone slab with his six election pledges carved onto it.
You can always tell when a political stunt has gone wrong; it’s the moment when party spokespeople tell you that ‘at least it has cut through’ or ‘well, it got people talking about it’. The problem is that you don’t want people talking about the actual stunt, you want them to be talking about the issues raised. Nobody has been discussing the substance of Labour’s pledges, there has, however, been rather a lot of chat about the planning permission required to erect a party political menhir in the Downing Street garden.
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in