10 commandments for the public house

Good beer in good company. What could be better? But, as delightful and simple as that scenario is, it’s phenomenally easy to bugger up a good pub. There’s less agreement, however, about what the perfect pub should look like. Back in 1946, George Orwell set out in his classic article, The Moon Under Water, 10 essential features of his ideal pub: since he knew of nowhere that satisfied all of them, his Moon Under Water had to be a wonderful fiction. Some 70 years down the line, many pubs in search of perfection are fiddling with minute details or pointless frippery. For me, once the basics are sorted, it’s all a case of what not to do. So here are my 10 simple commandments to keep the perfect pub perfect.

1. Don’t be pretentious. If you serve good beer, well done. But let’s spare the round of mutual high-fives: this is a duty, not a virtue.